Squishmallows

2023 Toy of the Year, Squishmallows!

Details
Plush of the Year, Toy of the year, and awarded Peoples Choice
Client

Jazwares

Services

Creative Direction, Production Design, Photography, Editing

About

Through Nitta’s creative direction and assets creation, we translating the whimsical essence of Squishmallows into visually captivating content. Leveraging our expertise in photography and promotional videos, we aimed to resonate with the target audience and drive consumer engagement. Our efforts encompassed producing eye-catching product photography and dynamic promotional videos, all designed to highlight the charm and personality of Squishmallows.

Brand Fact
Selling over 86 million units in over 40 countries since launching in 2017

Assets delivered:

50+
No items found.
Making it happen.

Production:
1 week

Deliverables:
Video
Photography

Creative Director:
Jon Hudson

Photographer:
Kevin Martin

Creative & Production:
Nitta

Overview
Curious and Creative.