Power Rippers

Holy $#it! When father and son rip it up!

Details

Nitta was invited by toy company, Jakks Pacific, to help launch their new boy's action product line-up, Power Rippers.

Client

JAKKS Pacific

Services

‍Concept, Creative Direction, Casting, Wardrobe, Location, Animation, Video Production, Sound Design

About

Nitta developed a number of story concepts that ultimately led to a live-action spot that revolves around the theme, “boys will be boys” — and in this case, the boys are father and son. The non-traditional toy spot introduces the product in story form — focusing on relationship, fun, and comedy through clichés. With concept locked, Nitta began production; storyboard, script, talent casting, film, edit, sound and motion graphics — ultimately delivering a 50-second spot to launch Jakks Pacific’s Facebook campaign.

Our challenge was to convey a relationship between father and son grounded in fun — while demonstrating the “power” of Power Rippers. Finally we landed on a concept that organically displays the products packaging, logo, play, and of course, its hair-raising power.

Brand Fact

JAKKS Pacific is one of the worlds leading toy companies, producing products for entertainment giants like Disney, Pixar, Marvel, DC, Sega, and Nintendo.