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Living on the Veg
From the makers of Squishmallows comes the latest plush collectible craze, Living on the Veg!
Details
Nitta partnered with the makers of Squishmallows to produce the fun, funky, (farm) fresh brand spot.
Client
Jazwares
Services
Concept, Creative Direction, Production Design, Film Production, Photography, Editing
About
Squishmallows has flooded the plush and collectibles industry with a world-wide fandom across every age - and now the makers of that phenom bring Living on the Veg, a funky-farm themed line-up of plush. Nitta brought the party to life in crafting the epic launch promo video for the brand! With a splash of lively stop-motion photography, a burst of vibrant colors, and an irresistibly catchy brand anthem, the video didn't just capture the essence of Living on the Veg—it threw a full-on celebration!
Brand Fact
Launched in 2023
Assets delivered:
1 video
Making it happen.
Pre-production:
2 weeks
Shoot days:
1
Cast:
1
Deliverables:
Video and Photography
Creative Director:
Jon Hudson
Photographer:
Kevin Martin
Written by:
Nitta
