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Cocomelon
Toy launch for the #1 YouTube channel for kids. That's 82 billion views!
Details
Nitta partnered with the team at Jazwares to produce the TV and Digital spots for the brand launch of Cocomelon toys.
Client
Jazwares | Wicked Cool Toys
Services
Concept, Creative Direction, Casting, Wardrobe, Animation, Video Production, Motion, Sound Design
About
New Cocomelon products launched by Jazwares | Wicked Cool Toys earlier this year with this video NITTA wrote and produced in Los Angeles. Then... well, the toys quickly sold out! No surprises since Cocomelon is a YouTube channel with 82.2 billion views - making it one of the top YouTube channels in the world - and the crew at Jazwares did an amazing job translating the animation into toys.
Brand Fact
Cocomelon is the most-subscribed children's channel in the world.
Assets delivered:
7 videos + Social Media Photography
Making it happen.
Pre-production:
2 weeks
Shoot days:
2
Cast:
4
Deliverables:
Video and Photography
Creative Director:
Jon Hudson
Director:
Tiffany Chung
DP:
Jameson Carr
Production Manager:
Dallas Wing
Photographer:
Kevin Martin
