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Amazon Wall Clock
See all of your Alexa timers easily, at a glance.
Details
The Alexa team at Amazon and Nitta partnered to produce photography for the launch of the Echo Wall Clock.
Client
Amazon
Services
Art Direction, Casting, Wardrobe, Location, Photography, Post-production
About
Photos were shot on location at a home in Los Angeles and in Nitta’s Los Angeles studio. As the creative and production partner for the digital content as well - we were able to cast for both shoots and utilize the location for two days to complete the project under the aggressive schedule with a client-friendly budget. Product and lifestyle photography was captured; shot, retouched, and composited in Los Angeles and New York - while composites of a variety of environments were created with sourced photography and product photography.
Brand Fact
Amazon developers chose the name Alexa because it has a hard consonant with the X, which helps it be recognized with higher precision.
Assets delivered:
50+ photos
Making it happen.
Pre-production:
1 week
Shoot days:
3
Cast:
4
Deliverables:
Retouched photography
Creative Director:
Jon Hudson
Photographer:
Kevin Martin
