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Amazon Alexa
See all of your Alexa timers easily, at a glance.
Details
The Alexa team at Amazon and Nitta partnered to develop and produce video content for the launch of the new Echo Wall Clock.
Client
Amazon
Services
Script, Casting, Wardrobe, Location, Video Production, Animation, Sound Design
About
In total 3 stories were created with the Echo Wall Clock as the focal point - specifically the visual timer feature. The shoot schedule was ambitious, one day for three 30+ second videos with a cast of 5 (including 2 minors). The production took place on location at a home in Los Angeles, CA with editing in Los Angeles and New York.
Brand Fact
Amazon developers chose the name Alexa because it has a hard consonant with the X, which helps it be recognized with higher precision.
Assets delivered:
6 videos
Making it happen.
Pre-production:
1 week
Shoot days:
1
Cast:
4
Deliverables:
Video
Creative Director:
Jon Hudson
Director:
Franklin Guerrero
DP:
Jon Lile
Production Manager:
Dallas Wing