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Squishmallows
2022 Toy of the Year, Squishmallows!
Details
Plush of the Year, Toy of the year, and awarded Peoples Choice
Client
Jazwares
Services
Creative Direction, Production Design, Video Production, Photography
About
Plush of the Year, Toy of the year, and awarded Peoples Choice - Squishmallows has flooded the plush and collectibles industry with a huge family of sizes and styles - all unique characters - an a world-wide fandom across every age. Toy-maker Jazwares has recently launched a YouTube animated series “Squishville”, produced by Moonbug Entertainment and variety of popular trading cards.
Brand Fact
Selling over 86 million units in over 40 countries since launching in 2017
Assets delivered:
50+
Making it happen.
Production:
1 week
Deliverables:
Video
Photography
Creative Director:
Jon Hudson
Photographer:
Kevin Martin
Creative & Production:
Nitta
